Print magazine July/Aug 2006 posted 15 August 2006
I was thrilled to death to be asked to do the cover for Print, as well as given [almost] free reign over eight interior pages. Actually, both came from the content I was given to work with for the interior: predictions of the future of graphic design as made by designers 40 and 50 years ago.
The predictions ranged from the wacky to the remarkably prescient, and as one can imagine they focussed quite a bit on technology. When thinking about technology then and technology now, I decided that one of the few things we’re still using are little wires. Those fine, coloured wires that make a nice, colourful line.
But I wanted to add an element of humanity for the fallibility of predictions, and so came the little hands, which then started doing things related to the text.
For the text itself I chose a typeface I felt evoked the 50s & 60s in Poster Bodoni Bold; and broke yet another of my own typographic rules never to use a display face for text, by choosing StormType’s Rondka: a quirkly little number evocative of all the mistakes humans make.
The display text is custom.
With thanks to Joyce Rutter Kaye, and Kristina DiMatteo.
And special thanks to Debbie Millman for hosting the fabulous New York party in honour of the issue, with 80 people turning out. I wish I had more pictures but I was too busy having fun. (Pictured, Kristina & Joyce, about to eat their words.)
i want it all --back |
forward-- urban forest project
