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Sometime this summer Hemlock Printers contacted me to design their annual set of wrapping paper. I agreed provided they give me carte blanche over the design and they decided to trust me. I wanted to create something that was festive, but completely non-denominational, and not even "Seasonal". So no snowflakes, or Santa, or bells etc., and no red, green or gold. So I decided on a very bright yellow as my dominant colour, with silver.
I had a number of ideas for the theme of each wrapping paper, but I decided on doing something with kittens, trucks and big machinery, cake decorations, and flames. I figured that would cover a wide range of tastes and sensibilities.
They have a standard die of the container/box it comes in, and I designed that too. In the spirit of a surprise gift, there's very little indication on the outside of what's inside. It's very simple, plain white with four symbols on the front.
When you open it up, yellow, silver and black flames come from the sides, while the top and bottom flaps have perforated tags: again something to suit everyone.
Open it further and the whole thing is on fire on the inside, revealing the first of the wrapping paper sheets.
The box contains 2 sheets each of all four wrapping designs:
I've made a separate post for each of the designs so you can see them in more detail here:
Hemlock sent about 2700 of these out to their friends and clients across North America. If you're on their mailing list, I hope you enjoyed this year's wrapping papers. I had a lot of fun making them. Oh, and the good folks at Hemlock tell me they've received an overwhelming positive response!