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Michael Bierut at Pentagram hired me to work with him on this campaign for Saks Fifth Avenue, and then I was fortunate enough to work directly with the lovely Terron Schaefer at Saks.
We started with the signature piece for “Want It!” and then moved on to the 18 individual “Want It!” items (9 each for men and women) ...
plus “Shoes on Eight” and a scrolly shoe for their new shoe floor.
On September 10th I attended the official launch of the campaign in the New York store, and I was simply amazed and overwhelmed by the abundance and variety of forms that my work appeared in throughout the store.
They made a giant, plexiglass shoe (made by Exhibitology Inc.) out of the scrolly shoe I designed for the eighth floor, which rotated on a pedestal on the main floor.
There are beautiful window displays outside …
The graphics appear on every floor of the store …
They put the swirly stuff on walls and surfaces …
cut them into carpets …
have them swirling around in lights!
Plus there were bags, catalogues, and ads in pretty much every fashion magazine I picked up. Amazing!
None of it would have been what it was without Michael, Terron and his wonderful Creative & Marketing team, and they have my heartfelt thanks.