Seduction (Yale) Poster

Michael Bierut at Pentagram hired me to do this titling for one of his famous Yale Architecture Lecture posters (I’m only sorry to be #41, and not in the book of the first 40). Then he and Michelle Leong did a beautiful job of the rest.

I have to say that no picture or digital file does this poster justice. I don’t know what it is, but when I got my copy in the mail, I was completely delighted with it. Maybe it’s because the lines get very, very thin, and that doesn’t come off in the digital; or maybe it’s the size … I don’t know.

This poster is in the permananet collection of the Cooper Hewitt Design Museum (Smithsonian) in New York.