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This illustration was made to accompany an article in The New York Times about the word “So”. Picking up from this line in the article:
And “so” suggested a kind of thinking that appealed to problem-solving types: conversation as a logical, unidirectional process, proceeding much in the way of software code — if this, then that.
I decided to create a pattern out of the words “IF THEN” and then pick “So” out of that pattern.